Refers to the use of electronic displays, of any size in order to communicate, inform, and entertain with advertising or publicity.
• Can be flexible, customized, useful, relevant, fun, and allows efficient distribution of rich and dynamic content.
• Our advertizing points are busy places, where people wait in lines, etc. where we are able to draw attention and reach the target audience in a much more efficient way.
Undoubtedly the Digital Out-of-Home Media technology is dominating the market in astounding ways. Advertisers are increasingly getting more confident that the Out-of-Home Media is the future of their trades.
Often we hear about the crisis that is currently hitting Europe, and this is what we want to talk about. With the crisis, consumers tend to decrease their will to purchase, however, the advertisement industry has grown more than ever. It’s been used to reverse the situation in favor of the advertisers.
Unlike some other traditional media like printed posters, placards, pictures or static panels, Indoor Media Out-of-Home can be flexible, customized, useful, relevant, fun, and allows efficient distribution of rich and dynamic content by adding graphics, animations, texts, to a targeted audience, specific groups that is classified according to its own characteristics and preferences, pointing to the path of increasingly interactivity and personalization of content and distribution of information, with the flexibility to insert local information in a simpler way, to tens, hundreds or even thousands of locations where people go to shopping, dine, study, work, walk, travel or just to have fun on their free time.