Digital out-of-home media refers to the use of electronic displays, regardless of size, for advertising, publicity, and communication purposes. This technology offers immense flexibility, customization, usefulness, relevance, and fun, while allowing for the efficient distribution of dynamic and rich content.
Advertising points located in busy areas where people often wait in lines are perfect opportunities to draw attention and reach the target audience more efficiently. The digital out-of-home media technology is dominating the market in astounding ways, and advertisers have become increasingly confident that it is the future of their trades.
Despite the ongoing crisis that has hit Europe, the advertising industry has grown at an unprecedented rate. Digital out-of-home media has been used to reverse the situation in favor of advertisers. Unlike traditional media such as printed posters, placards, pictures, or static panels, indoor digital out-of-home media is far more flexible, customizable, and engaging. It allows the efficient distribution of dynamic and rich content, adding graphics, animations, and text to a targeted audience. Specific groups can be classified based on their characteristics and preferences, leading to an increasingly interactive and personalized content and distribution of information. Additionally, local information can be inserted more easily, reaching tens, hundreds, or even thousands of locations where people go to shop, dine, study, work, walk, travel, or simply have fun on their free time.